Instead of devoting resources to building something from scratch, you can focus on building relationships with partners and promoting your products. There's no complex installation here, so you can get up and running quickly. So another option is to use an existing SaaS (Software-as-a-Service) platform that is installed and hosted by the platform provider. Most eCommerce brands don’t have the resources to build their own affiliate tracking software. At the same time, it can be quite troublesome, as you are responsible for all updates, settings, errors, etc. Everything is entirely under your control. In this case, you don't have to store data or statistics on the servers of your affiliate platform provider. #Best email marketing software for ecommerce softwareTo manage your affiliate program, you can either develop your own affiliate software or use a dedicated affiliate tracking platform.ĭeveloping your own solution seems attractive if you have your own servers and databases. Pay all of your affiliate partners easily and on time.Customize digital marketing campaigns and run them accordingly.Manage offers, creatives, affiliates, and campaigns.Track your campaign performance in one place with built-in analytics tools.With an affiliate tracking platform you can effectively manage your affiliate program and perform the following tasks: Why Do You Need an Affiliate Tracking Platform? There is going to be even more growth in 2022 and the way brands grow their affiliate revenue is by using affiliate tracking platforms. Affiliate managers use marketing campaign templates to create content faster and more efficiently. Video content that is well-made and engaging can introduce your brand to tens of thousands of people over just a few months. For example, if you work with a blogger that has a blog or a personal website and writes a review about you, that page might then rank well on search engines and attract new traffic to your store.Īnother example is if you work with an affiliate that likes to create high-quality video content and post them on social media (Facebook or YouTube). ![]() Hosting Tribunal found that " since 2015, revenue from affiliate marketing programs grows by 10% annually."Īffiliate marketing is also really powerful when it comes to brand awareness. The estimated value of the affiliate marketing sector is $12 billion, and experts estimate that it will increase to $13-16 billion by the end of 2022. Even though 2021 has been a difficult year for many businesses, affiliate programs are growing and it’s proven itself to be a profitable channel that brings traffic and sales. This area is actively growing, which is reflected in the number of affiliate programs and webmasters working in the industry. Why is affiliate marketing beneficial?Īffiliate marketing as a whole allows you to significantly increase your return on investment (ROI), gain access to new audiences, and scale your business. A lot of brands use affiliate tracking software for their influencer marketing so the two go hand in hand. What is affiliate marketing?Īffiliate marketing is when an eCommerce brand hires an online publisher, blogger, or influencer to promote their product and rewards them with an affiliate commission on each sale. ![]() To help you stay on top of things and grow your affiliate revenue, here is a comprehensive list of affiliate marketing programs and platforms that you should check out. 81% of advertisers and 84% of publishers use affiliate marketingĪffiliate marketing is a super powerful channel and there are a lot of changes happening in 2022.The spending on affiliate programs is expected to reach $8.2B by 2022.81.4% of affiliate marketers promote B2C products and services.And in the US that number is even higher at 16% 10% of all eCommerce revenues globally come from affiliate marketing.It’s when a brand promotes its product through affiliate partners and online publishers by using a variety of marketing tools and strategies. Affiliate marketing is considered one of the most profitable areas of digital marketing.
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